The article really contains essential tips on how to protest. Didn't know Vhagat could do anything more than writing stuff like 5.someone.
Here is an excerpt:
1. Keep a visual -- This is vital in today's multimedia world. Newspapers need to be colourful to compete with television, and a television is not a television without a visual. Gandhi kept a visual -- salt march (everyone remembers the scooping of salt), burning British made clothes, operating the charkha and more. Placards are boring. Do something else -- a huge bonfire, human chains -- be creative, make it easier for NDTV. They will come, I promise.
2. Emotions more than Reason -- Whenever activists talk to the media, always keep emotions in the forefront. Brooding anger, tears, banging fists is far more interesting than statistics on caste based demographics. Tell people what you think about the issue -- you are on the editorial page. Tell people what you feel about the issue -- you are on the front page.
3. Intentions more than Action -- This is a trick most used by our politicians even today. In reality, actions alone matter. However, our politicians keep saying 'our intention is to lift the backward castes', and they almost sound reasonable. Of course, the actions only divide the country and kill merit -- but they hide in the garb of purported good intentions. Protestors can do the same. They may be blocking traffic -- but harp on the intentions: 'But this is for Saraswati mata -- knowledge should decide'. (Think about it -- the politicians will be scared to take on Saraswati mata or if you mix any religious sentiment in your favour). Alongside, attack the other party's intentions -- 'they are only doing reservations for selfish political gain' (which is probably true).
4. Don't hurt yourself -- Burning yourself or even hunger strikes are very dangerous tools. There is no guarantee they will be effective. If they don't work, you will be seen as weak. Gandhi used a hunger strike rarely, and only after he had decades of experience.
5. Find a simple, interesting slogan -- Gandhi always had a simple slogan. It gives two benefits -- one it makes it easier to pass through word of mouth with minimal distortion. Secondly, it fits into the limited headline space in newspapers. In media terms, this is called 'the hook'. The reservation movement has no slogan yet. Find one. My suggestions: "No suck-up politics" OR "India on Merit only"
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