Why is coming up with ideas soooooooooo difficult. And when that moment of enlightenment occurs, another one of disappointment closely follows. The word 'disappointment' has taken a central role in life now. First you need to have a source. You bind your hopes, dreams, aspirations.... your thoughts with that source. People need support in this life and nobody, I guess, is meant to sail through all alone. That would be an absurd way of spending a lifetime. So you try to hitch on to somebody. something. Can be a person but can as well be a job advetisment, a lottery ticket, an email address or a phone number, a dream you once had, a wishlist, a hidden thread of adventure lurking in your sub concious, the wait for a moment to explode out, to show the world and a million other similar things. You stick to them. Thinking, waiting, hoping for things to turn true. For something 'good' to happen. Nobody wants bad things to happen to anyone, more so to oneself. So you just persist with your box-of-hopes.
And then this source snaps... trips... cuts itself loose... disappears.
Disappoinment follows.

And then you start looking for another similar box. Another piece of advertisment, another someone, another web link, another email address. Knowing somewhere deep within that the same story is bound to repeat. Someone watching the game likes this particular part of it. And it goes on in cycles. On and on and on... and off!